"I Hope They Serve Beer In Hell" Is a Complete Failure

Tucker Max's I Hope They Serve Beer In Hell opened on Friday, September 25, 2009. Tucker has previously predicted that his film would be groundbreaking and might even make more money at the box office than The Hangover did. (The Hangover grossed $435 million worldwide.) Tucker was so confident of the movie's eventual success that he actually implied that he was going to rent a private jet to celebrate the film's opening weekend success. He wrote the following tweet back in July regarding the film:

"Ft. Hood screening going great, same as all the screenings. I cannot wait until September 25th. Private jet, here I come."

I Hope They Server Beer In Hell opened with a pathetic $369,000 gross from its limited release on 120 theaters. Tucker presumably was hoping for a take of several million dollars on the opening weekend so that he could convince investors to front the money for a wide release of perhaps 1,000 or more theaters.

Tucker's movie generally received horrible reviews and opened with box office returns far below Tucker's expectations. The failure of this movie means that Tucker's dream of becoming a screenplay writer or Hollywood star are effectively over.

I almost pity Tucker. This is a flame-out of monumental proportions. What can possibly do now? He's probably incapable of working a 9-5 job, but he's going to have to do something for money. It's clear that he doesn't quite have the mass appeal that he thought he did, even though he apparently did manage to sell quite a few copies of his I Hope They Serve Beer In Hell book to his moronic fans.